The SFA Expo is the perfect platform to discover established global and regional brands and services that are making waves in the sports, wellness, and fitness industries. 

SFA Expo offers the perfect opportunity to network with industry experts, establish grassroots connections, and tap into the growing Saudi market. From networking to learning, exploring to playing, and even competing, the Expo is your ultimate destination.

6 interesting Zones

Become a vendor

Drop us an email with your information and contact details and we will contact you

[email protected]

Location and timing

RIYADH FRONT

Thursday, May 18th from 04:00 pm - 12:00 am
Friday, May 19th from 08:00 am - 12:00 am
Saturday, May 20th from 08:00 am - 11:00 pm

B2b Lounge

This is a dedicated space for businesses to connect with each other and build relationships. You can meet with potential partners, discuss industry trends, and even collaborate on new ideas. It's a great opportunity to expand your network and grow your business

Book B2B Lounge
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CSGs Awarding Ceremony

Join us at the SFA EXPO where we will be hosting the CSGs Awarding Ceremony to recognize the outstanding efforts of our Community Sport Groups (CSGs). Winners across four categories will be announced on all SFA social media accounts and awarded at the Riyadh Expo. Don't miss out on this opportunity to celebrate the dedication and impact of our CSGs.

MOST ACTIVE

CSG ON SFA APP

MOST UNIQUE

EVENT IDEA

MOST EFFECTIVE

COMMUNITY INITIATIVE

MOST ACTIVE

UNIVERSITY GROUP

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sponsors & partners

OFFICIAL EVENT PARTNERS

OFFICIAL EVENT SUPPORTERS

FEDERATIONS

Inquiries & FAQs

Contact us at [email protected] to book your participation as a vendor. This is a great opportunity to grow your business and reach a wider audience.

Yes. You can see the entry fees by visiting our Ticket page HERE.

By purchasing your entry ticket you will be able to enjoy all the activities and access to all talks & demonstrations that take place in the 6 zones of the SFA EXPO event.
The detailed schedule for each Zone will be announced on the SFA EXPO website.
Parents/guardians must supervise their child in the “Let’s Play” zone all the time. The zone is equipped with seating for parents/guardians and an information kiosk at the entrance. There will be a check-in process for children’s activities during event hours.
Yes. There will be a food and beverage area in the “Let’s Eat Healthy” Zone.
Tickets can be purchased online through the SFA EXPO website and onsite at the Expo location. Attendees will receive a wristband in exchange for the ticket at the venue and they must wear it at all times during their visit.
A one-day pass ticket allows entry to the exhibition on that specific day only, while a three-day ticket is valid for all the EXPO’s three days.

The EXPO will be at the Riyadh Front Exhibition & Convention Centre. the map of the location HERE

The minimum age for participation is 6 and the maximum is 16yo. However, this is subject to the activity as per the schedule. Parameters will be placed to control zones’ access and ensure compliance with the rules.
All The programs will be in English. There will be no translation services available.