Seven-day challenge raises SAR 64,000 in donations as 2726 people take over 112 million steps to walk 95,000 kilometers
The Saudi Sports for All Federation (SFA) has successfully concluded the Ehsan Steps Challenge, an initiative that invited the nation to take a step forward for charity. The Challenge was organized in partnership with the Saudi Data and AI Authority (SDAIA) through its Ehsan Platform; and Nahdi Medical Company, Saudi Arabia’s largest pharmacy retail chain, and pioneering healthcare provider.
The Ehsan Steps Challenge invited people to walk 6,000 steps a day, with every thousand steps winning a SAR 1 donation to charity through the SDAIA Ehsan platform. Steps were tracked through the SFA App, the centerpiece of the organization’s digital transformation efforts. The limited-time challenge started on Tuesday, May 4th 2021, and concluded on 12 am Tuesday, May 11th 2021.
A total of 3726 participants walked forward to engage during the seven-day challenge, taking over 112 million steps between them and logging 85,000 kilometers. As a result, over SAR 64,000 was donated to healthcare, specifically for patients requiring surgery for cardiac disease.
The success of the Eshan Steps Challenge showed that Saudi Arabia’s communities are engaged and receptive, and put their best foot forward towards philanthropy and generosity by embracing physical activity. The Challenge prioritized giving during the holy month of Ramadan while also encouraging people to meet their fitness goals.
The Ehsan Steps Challenge built on SFA’s schedule of Ramadan activities, which also includes the latest Step Together series that encourages people to keep moving by setting them running and walking challenges. It furthered the SFA’s collaborative approach to health and well-being as it gets the nation moving in partnership with national and local authorities and corporate partners.
The Challenge combined philanthropy and giving during the Holy Month with the SFA’s support of the Quality of Life program mandated in the Saudi Vision 2030. The Quality of Life program calls for increasing the number of people undertaking regular physical activity in the Kingdom to 40% by 2030. The Federation is helping meet this target by facilitating sporting opportunities and initiating campaigns encouraging exercise.