The three-day event saw workout sessions by top regional female trainers, healthy cooking demonstrations by well-known chefs, and thought leadership discussions
The Saudi Sports for All Federation (SFA) continues to lead the digital health and wellness drive in the Kingdom with its first virtual Women’s Fitness Festival. The online event was streamed both via YouTube and on the Festival’s dedicated website from June 11-13th, addressing a variety of topics through three different thought leadership panels, and showcased a number of workouts and meal preparation sessions.
The Festival’s carefully-curated participant roster was comprised of women leaders across various health and wellness related sectors, and included fitness professionals, athletes, nutritionists, therapists, and trainers. The Women’s Fitness Festival was staged as part of the SFA’s focus on increasing health and wellness across all segments of Saudi society through education, events, activations, and public awareness campaigns.
The pre-event registration saw more than 2,200 signups, and the SFA has now made the videos available on the dedicated YouTube channel for those who were unable to take part and stream the event in real-time.
Each of the Festival’s three evenings began with a session by Haya Sawan entitled “Mum & Me”, with the aim of fostering a generational love of physical activity and positive family fitness values.
International award-winning athlete, Manal Rostom, staged a Nike Training Session, both Thursday and Friday evenings, detailing technique enhancements and encouraging viewers to be mindful with periodic breathing breaks.
Over the course of the three days, several additional physical activity seminars covering high intensity interval training (HITT), dance, calisthenics, and circuit were presented by Nelly Attar, Amal Baatia, Tracy Harmoush, and Najia Alfadl, with viewers encouraged to take part at home. The workout sessions, varied intervals of 15-30 minutes, were designed to be accessible to all fitness levels. Nike provided all of the athletes with workout attire and footwear for the women-centric event.
The culinary demonstrations across the three evenings by Chefs Nawal Alkhalawi and Nourah Alamro were structured to be easy to follow holistic approaches to creating nutritious, flavorful, and health-conscious family meals.
Each evening, the Festival closed with vivacious moderator Hatoon Kadi, a Saudi opinion leader and performing artist, navigating a three-part series of discussions that included successful women role models. Guests who joined the panel discussions included Lama Basri, Dr. Mezna AlMarzooqi, Mona Shahab, Raha Moharrak, Reema Juffali, and several of the aforementioned trainers.
The panelists were spread across three primary topics: Sport and Fitness, Mothers in Sport, and Breaking the Barriers in Female Sports. The speakers shared thoughts on overcoming challenges in the pursuit of goals, the key part that passion plays in keeping to a course, and explained some of pressures of becoming a role model, in addition to a number of other relevant subjects around sports.
Under Saudi Vision 2030 and as part of the Quality of Life program, the SFA is proud to provide a platform for the impressive roster of achieving women from various sectors and disciplines under the banner of the Women’s Fitness Festival. The virtual seminar aimed to contribute to the strengthening and betterment of women’s standing and success across sports, health, and wellness sectors.