In collaboration with our strategic partner, ASICS, the Saudi Sports for All Federation is launching the ASICS Entrepreneurship Initiative.

The ASICS Pitch Event aims to support and empower innovative entrepreneurs in the sports tech industry by providing a platform to showcase groundbreaking ideas and solutions.

Where participants compete with their ideas and contributions to present innovative tech solutions in the sports field, with 6 finalists advancing to win valuable prizes and have the opportunity to collaborate with leading industry experts and investors to transform their ideas into reality.

Participation Requirements:

  • Open to registered corporations in Saudi Arabia or those based in the Kingdom.

  • Applicants corporations must be over 2 years after establishment.

  • The product (or service) needs to have been launched in the market and is being demonstrated.

  • All submissions must align with the theme of sports innovation through digital technology.

  • Applicants are allowed to apply for only one proposal for this program.

  • Collaboration ideas should be submitted using a PDF file within 3 pages. (Please refer to the Application Form for more details.)

  • Expenses for application must be borne by the applicant.

  • A proposal that infringes a third party’s intellectual property rights (including copyrights) will not be accepted.

  • Finalists need to be present at the venue in Riyadh on the Demo Day.

  • *ASICS reserves the right not to respond to any individual inquiries regarding screening and selection.

Timeline

Application period ends on July 31st, 2025

The finalists of the ASICS Innovation Pitch Event will be announced on the ASICS website on September 2nd, 2025​

Pitch Day: November 2nd, 2025​

Prizes

1st Place

20,000 SAR

2nd Place

10,000 SAR

3rd Place

5,000 SAR