GLOBAL REPUTATION & RECOGNITION
Intensify our global footprint through leading state-of-the-art national achievements
who we are
Driving Saudi Arabia’s transformation through community sports, inspiring every individual to lead a healthier, more active lifestyle in line with Vision 2030.
Our Ambition
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PIONEER IN COMMUNITY SPORTS
Enable community sports groups growth and capacity to become a delivery arm
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GLOBAL REPUTATION & RECOGNITION
Intensify our global footprint through leading state-of-the-art national achievements
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OPERATIONAL STABILITY
Elevate functional efficacy levels and operative aspects of community sports offerings
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SUSTAINABILITY & INCLUSION
Incorporate environmental and inclusivity parameters across programs and activations
major milestone
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2018
SFA created as a dedicated organization to drive community sports
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2019
The SFA was granted a mandate to lead on the Ministry of Sports’ community sports initiatives under the Quality of Life Program.
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2020
The SFA developed a focused 5-year strategy to drive community sports in the Kingdom.
HRH Prince Khaled bin Alwaleed
The Saudi Sports for All Federation is privileged to work towards a healthier and more active Saudi Arabia. Our new Sports for All strategy is another milestone in this rewarding journey.
With this strategy document, we have created a clear roadmap to reach out to our audiences and meet their specific needs while encouraging them to have more active lifestyles. This document will explain our efforts to reach all communities and society members, encouraging them to a health-first mindset.
We are also increasing our reach through global and local partnerships, working with individuals and organizations who share our commitment to a healthy, happy, and more physically active nation.
We have always sought to create initiatives that offer measurable results that work towards the goals of Saudi Vision 2030. Our new strategy extends this commitment encouraging our teams and stakeholders to demonstrate social and economic returns on investment.
From playgrounds and sports arenas, to homes and backyards, we want to build and sustain a more active Saudi Arabia. We are immensely proud of our communities and will join them in action as we play more, exercise more, and move towards a healthy, active community.,
Shaima Saleh Alhusseini
Meaningful positive change requires a bold and integrated approach. Research shows a positive link between physical activity and health, which in turn leads to improved economic activity and better quality of life.
The new Sports for All strategy lays out the framework for a healthier and more physically active Saudi Arabia. Inclusivity is a central pillar of our strategy, with initiatives designed for critical age groups and demographics.
The strategy embodies a collaborative and holistic approach, as we work with partners and stakeholders across the public and private sectors to create impactful initiatives that get people moving and keep them active in the long term.
Our Sports for All strategy creates a clear roadmap supporting the Quality of Life Program, as well as Saudi Vision 2030 ambitions and aspirations. Our approach is backed by transparency and accountability. We will measure the social return on investment on our initiatives to ensure that we are helping create a healthier, involved, dynamic and economically active community.
I call on our audiences, partners, teams, and all stakeholders to join us, as we make regular physical activity part of everyone’s lives.
BOARD MEMBERS
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His Royal Highness Prince Khalid bin Al Waleed bin Talal Al Saud
Chairman of the Board of Directors, Saudi Sports for All Federation
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Her Royal Highness Princess Reema bint Bandar bin Sultan Al Saud
Ambassador of the Custodian of the Two Holy Mosques to the United States of America
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Her Highness Princess Haifa bint Mohammed Al Saud
Advisor at the General Secretariat of the Council of Ministers
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His Excellency Mr. Badr bin Mohammed Al-Asaker
Director of the Private Office of His Royal Highness the Crown Prince and Board Member of Mohammed bin Salman Charitable Foundation "Misk"
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Mr. Khalid bin Abdullah Al-Bakr
CEO of the Quality of Life Program Center
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Mr. Richard Attias
Founder and Chairman of Richard Attias & Associates; Chairman of the Executive Committee of the Future Investment Initiative Institute
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Dr. Ghazi bin Faisal bin Zuqair
Ambassador of the Custodian of the Two Holy Mosques to Japan
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Mr. Firas bin Abdullah Al-Qassim
Advisor at Mohammed bin Salman Charitable Foundation "Misk"
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Mr. Hammad bin Khalid Al-Balawi
Head of the Strategy and Planning Sector at the Supreme Committee for Hosting the 2034 FIFA World Cup
Trusted by top Partners
Strategic Partners
our strategy
The “Sports for All” strategy articulates a corporate roadmap to significantly increase regular physical activity, movement, and sport participation across the population, to ultimately foster a healthier and more active society, through formulating successful partnerships, developing a robust infrastructure and introducing participant-oriented offerings. In line with the broader goals of Saudi Arabia Vision 2030 national transformation plan