Riyadh, September 9, 2025
The Saudi Sports for All Federation (SFA), in collaboration with ASICS, has announced the selection of six startups to advance to the final stage of the ASICS Innovation Pitch program. The initiative aims to support entrepreneurship in Saudi Arabia and encourage the development of digital solutions that enhance community participation in physical activity.
The SFA emphasized that the program was designed in collaboration with ASICS to empower startups to deliver innovative solutions that advance community sports and strengthen Saudi Arabia’s regional presence in sports innovation.
The six shortlisted startups are:
- Amplifai Health: Offering an AI-powered thermal imaging tool to enhance athletic performance, prevent injuries, and provide personalized recovery insights.
- AQUIVIO, Inc. & AQUIVIO Arabia LLC are developing smart, IoT-based water dispensers that deliver personalized beverages, reduce costs, and minimize plastic consumption.
- Fanera is building a Web3-powered interactive platform that enables football fans to participate actively as content creators and builders of digital communities.
- Fitness Storm: A Saudi fitness and wellness app providing workout programs, nutrition services, physiotherapy, and coaching via a digital platform.
- Harwala: A Saudi platform focused on encouraging the community to embrace running through engaging events and innovative challenges.
- Memvera: A comprehensive digital platform designed for efficient management of sports clubs and fitness centers.
These startups will present their innovations to a panel of experts and decision-makers from ASICS and SFA during the program’s final day, scheduled to take place in Riyadh on October 30, 2025, under the theme “Sports × Digital.”
The top three winners will receive cash prizes of SAR 20,000 for first place, SAR 10,000 for second place, and SAR 5,000 for third place. In addition, the winning startups will gain access to investors and industry partners, enabling them to secure collaboration agreements, form strategic partnerships, accelerate market entry, and amplify the impact of their innovations on the community sports sector.
The ASICS Innovation Pitch, in collaboration with the Saudi Sports for All Federation, builds on the Federation’s commitment to promoting innovation in community sports. It reflects SFA’s ongoing role in empowering society to adopt healthier lifestyles, aligned with Saudi Vision 2030 and the Kingdom’s drive to develop a vibrant sports ecosystem.
