STC Group and Saudi Sports for All Federation Partner at FII to Advance Sustainability Initiatives

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STC Group and Saudi Sports for All Federation (SFA) have signed an MoU at the FII 8th Edition in Riyadh.
The collaboration will help identify opportunities for improvement across the SFA, establishing sustainability goals, metrics, and key performance indicator
Together, they will co-design a sustainability report framework that aligns with industry best practice.

STC Group, a leading digital enabler, has signed a Memorandum of Understanding (MoU) with the Saudi Sports for All Federation (SFA). The Saudi Sports for All Federation (SFA) is mandated to promote health and well-being through regular physical activity, encourage social integration and community bonding through sports, and support the development of grassroots sports programs.

The signing ceremony took place at the FII 8th Edition in Riyadh, which was held under the theme ‘Infinite Horizons: Investing Today, Shaping Tomorrow.’ Shaima Alhusseini, the Managing Director of the SFA, and Maha Alnuhait, General Manager of Sustainability stc group signed the MoU on behalf of their respective organizations.

The collaboration will focus on establishing sustainability reporting frameworks, KPIs, and metrics in alignment with community-driven mandates and operations. Both parties will exchange information and work closely together to develop sustainability reporting methods and co-design suitable data collection processes to identify gaps and opportunities in their respective sustainability practices.

Highlighting stc Group’s commitment to sustainability, the agreement represents a significant step in integrating sustainable practices in community sports initiatives and plans. The SFA aims to leverage stc Group’s expertise in sustainability to achieve their goals and contribute to the objectives of Vision 2030.

Sharing a vision of promoting sustainability in community offerings and program designs, the partnership aims to embrace the power of leading an active and healthy lifestyle and cultivate social resilience. It showcases SFA’s and stc Group’s commitment to creating a lasting social impact and aligns with FII8’s ambitions to address critical global issues through creative thinking and sustainable growth.

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